Position title
Head of Marketing

Treyd

Description

As the Head of Marketing, your main responsibility will be managing the Treyd brand and overseeing all demand generation efforts. The ideal candidate should possess a strong passion for marketing, brand building, and a creative mindset. The customer base includes +700 retailers, distributors, and e-commerce companies from various industries in Sweden, Norway, Finland, Denmark, Ireland, and the UK.

The primary customers, e-commerce companies, hold a special place in our hearts due to their exceptional marketing skills. Their expertise extends beyond generating brand awareness; they are virtually masters in this field. If campaigns like Chimi's collaboration with Elsa Hosk or Boxbollen's star-studded campaigns featuring A-list US celebrities have caught your eye, then you're speaking our language.

Responsibilities
  • Establish the marketing strategy, plan and priorities for all markets, both tactically and long-term, to support current sales and revenue targets for existing and new customers.
  • Enhance and optimise customer acquisition from inbound sources, working closely with the sales team to improve outbound efforts.
  • Manage Treyd’s key marketing channels:
  • Website
  • Owned social media
  • Paid media, primarily Linkedin, Meta, and Google Ads
  • Events
  • PR
  • Partnerships, including co-marketing campaigns
  • Treyd Secrets podcast
  • Email marketing
  • Lead the development of our brand strategy and tone of voice.
  • Continue developing our content concept Treyd Secrets including our own podcast under the same name.
  • Create a demand generation strategy to increase awareness and demand for Treyd across all marketing channels.
  • Conduct customer research, create Ideal Customer Persona (ICP) definitions, and segment the market in accordance with commercial goals and buyer personas.
  • Devise a content marketing strategy and oversee SEO (Search Engine Optimization)
  • Handle relationships with relevant agencies (currently a design agency and performance marketing freelancers).
  • Oversee our go-to-market strategy for new market expansion.
  • Responsible for budgeting, ensuring that budget priorities align with business goals.
Qualifications

Must-haves:

  • Passionate with a can-do attitude, willing to go the extra mile to deliver results for your team and Treyd as a whole.
  • Thrives in a scale-up environment where personal ownership, initiative, and a flexible mindset are key.
  • Collaborative mindset with experience in working with Sales and Customer Success teams.
  • Creative mind with a flair for writing and strong ability to think outside the box.

Nice to have:

  • Experience as a B2B marketeer from either fintech or SaaS.
  • Experience working with marketing for e-commerce brands.
  • Moderate understanding of basic financial metrics.

Treyd is rapidly scaling and we’re all about supporting others on their growth journeys. Treyd is a fast-growing B2B fintech pioneer that helps consumer goods companies supercharge their growth with our pivotal offering: a buy-now-pay-later solution that removes the pain of paying suppliers upfront. And it’s not just about the dough – they enable a shift to more sustainable freight options with less CO2 emissions.

Employment Type
Full-time
Job Location
Stockholm, Sweden
Date posted
April 25, 2024
Valid through
May 25, 2024
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