Market Pay Group, based in France, has announced an agreement to acquire Altapay, a payment service provider based in Copenhagen, Denmark.
Altapay, which currently serves over 400 merchants, offers a range of payment solutions, including local and international payment methods, as well as alternatives like Buy Now Pay Later (BNPL).
The platform also facilitates in-store payments with advanced terminals and supports omnichannel solutions, helping merchants optimise payment data and improve performance.
In 2023, Altapay processed €3.1 billion in transactions in Denmark alone.
The company also operates in Sweden, Norway, and the UK, serving businesses across sectors such as retail, digital services, tourism, and entertainment.
Frédéric Mazurier, President of Market Pay, commented,
“The acquisition of Altapay represents an excellent opportunity to enhance our online payment offerings. Their platform will seamlessly complement our current solutions, and integrating their teams and expertise will strengthen our presence in the region.”
This deal, Market Pay’s fourth acquisition since 2021, is part of the company’s broader strategy to expand its payment services across Europe.
Market Pay is already operational in several countries, including France, Italy, Spain, and Poland.
Christian Rasmussen, CEO of Altapay, said,
“Our platform and ecosystem will add strength to Market Pay’s presence in Northern Europe, while we will also benefit from their expertise in the retail sector.”
The transaction is expected to close within the next two months, pending FDI approval.
Featured image credit: edited from freepik
