Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is expanding into the Nordic region through Bybit EU.

The company has launched the Bybit Card in partnership with Mastercard, a payment card directly linked to users’ cryptocurrencies.

According to Kaupr, the card can be used anywhere Mastercard is accepted.

Bybit’s Nordic expansion is led by Gustav Buder, founder of Paytrim, among others.

“At Bybit EU, we offer a professional platform that enables Nordic users to trade and invest safely. Our vision is to give crypto ‘adult clothes’ and make it a natural part of the modern economic ecosystem,”

Gustav Buder, Nordic Country Manager at Bybit EU, said.

The Bybit Card is reportedly the first of its kind in Europe, creating a financial infrastructure that allows cryptocurrency to generate returns while being usable for everyday payments.

The card provides a bridge between cryptocurrency and traditional finance.

Through the collaboration with Mastercard, users can save, earn, and spend their crypto in real time, bypassing the need for manual withdrawals and providing direct access to their assets.

Alongside the card launch, Bybit EU has introduced a simplified version of its app.

The new Bybit EU Lite app aims to make cryptocurrency more accessible for beginners, while allowing experienced traders to switch to the advanced interface.

Users can also link the Bybit Card to Apple Pay and Google Pay for easier payments and deposits.

“Cryptocurrency isn’t just for special interests anymore, it’s part of the economic system of the future. We offer a platform that is both powerful enough for the most experienced customers and accessible to beginners. We are committed to building trust and want to offer a stable platform that gives users freedom and opportunities to explore the new economy,”

said Buder.

Featured image credit: Edited by Fintech News Nordics, based on image by lenasi via Freepik