Sweden’s SEB Creates New Banking-as-a-Service Business Unit

Sweden’s SEB Creates New Banking-as-a-Service Business Unit

by November 23, 2022

Nordic financial services group SEB has created SEB Embedded, a new business unit to commercialise the banking-as-a-service concept and promoted Christoffer Malmer to head the unit.

Malmer’s current role as the head of SEB’s innovation studio SEBx will be taken over by Nicolas Moch, who is currently Chief Information Officer at SEB.

Svante Hedin, who is currently deputy head of FICC Markets at SEB, has been appointed the company’s new Chief Information Officer. He has a background in banking and securities trading.

These changes within SEB’s tech and innovation organisation will come into effect from January 2023.

Christoffer Malmer

Christoffer Malmer

“We see good business potential for SEB to become a leading provider of BaaS services and I am happy for the trust and the opportunity to focus on and develop this new business area,”

said Christoffer Malmer, incoming head of SEB Embedded.

Petra Ålund

Petra Ålund

“For SEB, there is strategic value in that business development, technology and infrastructure are being very close to each other. This is how we can create real benefit and long-term, sustainable value for our customers,”

said Petra Ålund, Head of Technology at SEB.

Photo: Svante Hedin, Christoffer Malmer and Nicholas Moch


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